SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO tools. It is even said that using automated tools can damage your search engine rankings. On the other side of the coin, search engine optimization is a sphere where the amount of boring routine actions is really large. Doing all of it yourself is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed by hand indeed, and which ones are better to apply automatically.
1) Creating content. There are many tools that present automatic synonymizing of any text. There are tools that even claim to create human-readable texts generated totally automatically. Obviously, until software will start to comprehend the sense of a text, they won’t be able to make a more or less quality automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your website, rather than throwing those money into some “powerful” utility that does this automatically.
2) achieving backlinks. This is the second vital SEO action, though somebody could name it the first. A quality link building requires you to review many of possible link partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rating at the same time. This work can be automated a little, since you don’t have to discover possible linking sites by hand. Nevertheless, the final resolution still is upon you. It is you who should evaluate the quality of websites and judge their relevance to your website. Finding link partners is as low as 10% of a work. The rest is performed manually.
3) Checking search engine rank. All in all, you want this to track your efforts – whether you’re doing ok, or your activity misses the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a big depth. If your website isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to restrict web position checks with first 4-5 pages. However, if there is a large amount of keywords to check, the process may still consume a large amount of time. And here is where the automation is really needed! With an automated SERP checker you can save quite a few of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly software, to exclude possible worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your business is another job that is easy to automate. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are different methods of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking