Rationing the Blame: Is it my SEO tools or is it Google?
I confess. Before hearing about SEO products and site promotion field, I thought Google was the best thing ever. I Used Google to look for everything from friends, to photography, to articles to strange things and heedlessly trusted the findings. Then I learned about SEO software and an entire industry revolving around Web promotion, and my beliefs changed. But even before my revelation, having done some philosophical musings, I got an inkling that search engines, Google included, know far from all, and share with the web community a fraction of what they know.
My Google escapades soon persuaded me that Flikr is a higher quality image search source, that with the help of feeds I can have great current events coverage without the need to rummage through Google SERPs (rummaging seems more descriptive than Google search), and people search is better handled by Facebook. It seems that when I search for strange gadgets on Google, the results are often messy, to put it mildly. Try searching for SEO programs and other SEO relevant themes on Google and you are just about ready to lose your sanity. I mean, tell me, what’s the connection between SEO apps and career sites or Internet casinos? Thanfully, in my distress.
So when news of link building software and the whole field built around it invaded my modest worldview, my qualms about things popping up on P1 of Google increased exponentially. Do they merit to be there and whose fault is it, Google or site promoters using SEO software. The ethical quandary is immense. Do I stop using my SEO keyword ranking tool or do I stop using Google instead? I concluded that I can’t boycott Google just yet. At least not until the worthy competitor enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue using my SEO products.
To be honest, SEO software is the reason why guys like me get discovered on the net. intelligent as they are, Google robots are not likely to find some no-name guy and index his site well. In this regard, I am a strong advocate of SEO products and natural search. If it was all about the cash, the Fortune businesses would demolish me before I knew it. And there are up to one thousand corporations on the Fortune roll! But here is something else that irritates me and other backlink checker users, I am certain. There are guys who invest in SEO applications and use them to sell beddingon career sites and such. What we are left with is junk that not only pervades the Internet but is also well ranked by search engines.
What is the public reaction to this? People Google SEO product reviews and will instead find irrelevant search findings. They get disillusioned. So much for the “Internet fairness”. Does this imply that SEO program and service field is bad? Not necessarily.
The abusers of SEO programs need to stop brutalizing the Internet but it’s like ordering hackers to stop cracking the code. The bad side about it is that black hat SEOs are overusing the opportunity to be noticeable on the Web that is available to the no-name guy like myself. For now people just have to tolerate them. One can only wish that Google will put more effort into catching the schemers abusing SEO tools, and if Google doesn’t, the next search engine will.
Tags: google, Optimization, SEO, software. tools, tool