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Magento is feature rich and one of the most customizable e-commerce platform ever. It is really nice engine for your online shop. No matter what you are selling or what service you are offering, Magento shopping cart will bring to your business new wave and will help you to sell more and more. Magento platform out of the box have lots of useful and powerful features that make it one of the best shopping cart engines.
There are more than 4,000 Magento custom extensions
There are 3 Magento editions:
- Community edition is totally free of charge. You can download it from Magento official website, setup it on your host and open your shop.
- Professional Edition starts at $2,995 per year. It differs from community edition by the following features:
1) PCI Data Security Standard (PA-DSS) Compliant
2) Reward Points System
3) Gift Certificates/Cards (Physical and Virtual)
4) Strong Data Encryption
5) Customer Store Credits
You can buy it at Magento official site.
- Enterprise Edition starts at $12,990 per year license.It has many additional features. The key differences are:
1) CMS+ (Enhanced Content Management System)
2) Private (Club) Sales including Events, Invitations and Site access permissions
3) Highly Tuned Page Performance with Full Page Caching
Thus, these 3 Magento editions gives you the whole control on what you need.
No doubt, that Magento E-commerce engine by default is not perfect engine and has problems or disadvantages. But there are more than 4,000 free and paid Magento extensions which fixes these lacks and improves Magento’s disadvantages. Magento extensions have been become Magento part.
Magento Extensions
More than 4,000 various extensions are added to Magento Connect. It gives you amazing possibility to extend Magento standard functionality and offer your visitors really enjoyable shopping. Below some extensions that are worth mentioning are described.
Launching your own online website you should be aware about Magento Search Engine Optimization role. If you want to sell online, you need to be in search engine TOP to be found by your potential customers. It’s obvious thing. Magento is not good enough in regards of SEO. It has some lacks that won’t help you to raise to desired TOPs. There are some nice SEO modules which can fix these issues but one of them should be mentioned first.
MageWorx’ SEO Suite Enterprise extension for Magento platform. It really does what it’s written in its description. It fixes almost all Magento default search engine optimization issues and transforms your site into seo-optimized and as a result well-ranked store. This module solves duplicate content problem by using canonical tag. It also makes HTML sitemap fully seo and user friendly. It adds some improvements to XML sitemap. It transforms tags, reviews, RSS fees and layered navigation URLs into seo-friendly URLs. Finally it allows creating product title and URL templates that gives you powerful control on your product pages and their promotion.
MageWorx’sFile Downloads & Product Attachments extension. This module is a must-have solution if you need to offer your customers more information about what you are selling. If you want to upload manuals, instructions, license files or anything else you can do this in few steps with this solution. Each file can be assigned to any number of products at once. File access can be restricted by customer groups.
MageWorx’s Store & Currency Auto Switcher. This solutions is the only available from magento modules for automatic redirect to appropriate store based on visitor IP address. If you run multi-lanuage website most likely you want that german customers go to German store, US visitors to US store, Europe – Europe store etc. This extension automatically detects your visitors/customers location and redirects to the store assigned to this location.
MageWorx’s Instant Cart Magento extension. This extension doesn’t do too much but what it does is really really cool feature. When you add product to cart Magento redirects you directly to cart page and if you would like to add another product you need to go back. It’s really annoying. Instant Cart removed this redirect and replace it with AJAX Web 2.0 feature. Thus, customers are not redirected to cart page and can add products to cart easily and instantly even from category page.